Libraries and social media: the activity is important, not the tool

2015/01/19     來源:CILIP閱讀原文

If we were playing a game of word association, what words would come straight to mind if I said ‘social media’? The chance is that you’d say things like Facebook, Twitter, maybe LinkedIn or Pinterest. That’s perfectly understandable, and in many ways that is what social media is – or rather, they are the platforms on which social media activities take place. In all honesty, there’s nothing really new about social media – it’s just a different way of doing what you are already doing. 
Social media activities are communicating, presenting, promoting and marketing (among others), just using a different range of tools. I find it quite depressing when I hear people say ‘I don’t have time for Twitter’ or ‘I don’t see the point of Facebook’ because this illustrates a lack of understanding about their use and value. 
To be fair, if you haven’t had a chance to use these tools they are going to seem like some sort of black art, so in this blog post I’d like to try and dispel a few concerns, and show you how important and useful it can be to include them in your daily routine....more