“Tablets are accessories,” said industry analyst Thad McIlroy, leading a workshop on mobile strategies for publishers at Digital Book World 2015 in New York City last week. “They’re not going to be the primary driver of the content we market and distribute.” Smartphones, on the other hand, “are mission-critical.”
Yet even clear-cut shifts like that one are just one side of a multifaceted mobile landscape, where an array of other, often countervailing trends in devices, platforms and usage make it difficult for publishers to convert any given feature of the current market into a straightforward strategy prescription....more
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