Big Data has been a hot topic for some time, but it has yet to realize its full potential. The term refers to extremely large datasets that may be analyzed to reveal patterns, trends, and associations; they're often too large to analyze with conventional computing methods. "Our lives are becoming even more data-centric, and Big Data analytics is playing a much greater role within enterprises as they seek to better understand their customers, their behaviors and growth opportunities," explains Durjoy Patranabish, SVP of analytics at Blueocean Market Intelligence. "Statistics have always served as the backbone of analytics and data sciences. However, that trend is changing in this new age of analytics that is more reliant on artificial intelligence, machine learning algorithms, and unstructured data analytics."